Why Pillar Posts Are Important & How To Create Them

pillar post

*This post may contain affiliate links. This means if you purchase the products mentioned using my links, I make a small commission. You can choose not to use my links, but if you do it does not impact you in anyway. Instead, it helps me continue to maintain and run my website. Thank you for your support!

When you first start setting up your blog, you will quickly realize that it’s not easy if you are not dedicated to it. But, I’m going to be honest, IT’S SO WORTH IT!

So if you are still on the fence on starting a blog..DO IT! I suggest heading over to my previous post on How To Start A Blog to get started.

Once your website is established and plugins are set. Now it’s time to build your house ..I mean blog :P.

But, let's be honest.

Setting up a blog is like building a house.

While building a house from scratch, the process starts off by developing a floor plan. The floorplan for a house should translate as a business plan for your blog. Next, the land the house will be built on, needs to be prepped for the foundation.

The strength of your house lies in a strong and steady foundation.
Without a strong foundation, your house will be blown away by the first storm that hits.

In other words, if you want your blog to be successful from the start you need to set up a strong and steady foundation for your blog. Without a doubt, the foundation for your blog should be your Pillar Posts.

In my early days of researching how to start a successful blog, I have come across countless other bloggers talking about “pillar posts” and “pillar post strategies”.

So what the heck are Pillar posts? How do you create a pillar post strategy?

Well, if you are at this point in your journey, I hope you have already taken the time to create a basic “floor plan” for your blog, or business plan if you may. If not, I suggest you stop right here (but when you’re done come back) and check out my post ON CREATING A BLOGGING BUSINESS PLAN.
Now that you have a basic idea on a business model for your blog let’s continue!

Pillar posts need to help introduce the reader to your niche or topic. They should also demonstrate, to the reader, how knowledgeable you are in your niche. I’ve mentioned before in my previous post on How to start your blog, building trust with your audience is key.

When you’re new to the blogging world you need to start building trust with your audience by demonstrating that you are a valuable resource to them. You want your audience to come to you and get lost exploring the contents of your blog. You need your audience to see that you’re able to answer their questions. And to achieve this, it’s with pillar content.

Specifically, pillar posts are a handful of articles you create covering different topics/questions your audience have. These topics will normally tie to a category that will fall under the niche you will focus on.

The secret lies with the way these posts are linked with each other.

Ultimately, the goal of pillar content is to awaken new questions while providing the ability to link to the next article relating to what the reader was initially reading about.

Why is this important?

Not only will you apply the Pillar Content Strategy, but you are also boosting the stats on your website.

Pillar posts allow your website to become a valuable resource for your targeted audience. In turn, this will attract more readers, which leads to boosting your SEO and Google ranking.

Not only that, pillar posts are also another perfect way to grow your email lists and monetize your blog with affiliate links and ads. Introduce your own inventory, build your brand, expose your business…you name it!

This is what pillar posts are all about, this is your blog’s foundation.

how do you write your pillar posts?

1. Make sure you choose your niche

Some examples of what a niche would be are: Fitness, Blogging, Business, Beauty, Health & Wellness, Lifestyle, Finance, Travel, Parenting, Home Decor Etc.

Decide on a niche that you can write about all the time. Something that fits your knowledge or hobby really well.

For example, someone who is amazing at DIY’s and refurbishing furniture may fall under a Home Decor Niche. A stay-at-home mom will most likely want to write posts that mainly fall under Parenting.

The choices are endless. It all comes down with what you can’t get tired of talking about. Also as a side note, you will probably come across other bloggers telling you to only pick one. I say break those rules if you want, stick to a max of 2 or 3 if you want or until you truly find your calling if later you just want to stick with one niche ( like me 🙂 ).

After selecting a niche, make sure you have a powerful web hosting site like Bluehost to run your 

2. Time to create categories that fall under your niche

After choosing your main topic, it’s time to create the categories. For example, let’s say your niche is Fitness. The categories for this niche can be something like Nutrition, Weight loss, Exercises, etc.

Your categories should consist of sections that fall under the main topic.

3. Come up with topics pertaining to your categories

Creating topics, in other words questions, will further break down your categories so you have better access to your targeted audience.

So, if you’re working in Fitness and you have Nutrition, Weight Loss and Exercises as your categories.

You can start with Topics that tackle each category. For example, the Nutrition category can have topics like: What food should you eat before workouts? What not to eat after a workout? How is nutrition tied in with weight loss?

If you are struggling to come up with questions right off the top of your head, this is where Google and Pinterest come into very handy.

I personally use a neat little free add-on called Google Keywords Everywhere to help me identify specific keywords. Keywords Everywhere also shows me what “people also search for” to help me come up with ideas for questions and posts.
Keywords Everywhere ties into your Google search. So everything you type into your Google search, it groups together a list of the most search keywords or phrases. This is my way of finding what I need to know to come up with the next best post! For example, when I typed in “workouts for moms” this is what Keywords Everywhere shows me:

The only downside is that this extension only works for Google Chrome or Firefox.

4. Create your post outline

Just like an essay, it’s time to start brainstorming your Pillar post outline.

This will not only introduce your main topic, but also, set up your post to truly help your reader. Because again that is the ultimate goal you want to achieve.

When it comes down to structuring your blog post you need to find the method that works for you, whether it’s a thought map or a list.

Remember to keep these questions in mind when creating your outline:

Establish your blog post structure, then, it’s time to do what you do best.. WRITE YOUR POST!

5. Link Your Other Pillar Posts

This step is fairly easy but extremely important. You need to link other Pillar posts that are relevant. You have to be thoughtful when writing out your posts. Like I mentioned in the previous point .. Where is your call to action? Of course, a call to action can be introduced and done in many ways. But, one of the most common ways in the body of your post is to link another Pillar Post you create answering a different topic under the same category.

What I mean is you can take topic number 1 and easily link directly to topic number 3. In topic number 3 you can link to topic number 2 and from 2 back to topic number 1, so on and so forth.

This is an example of creating pillar posts and using the pillar content strategy.

6. Promote Your Pillar Content

Awesome! You were able to narrow down a niche, seperate your categories and brainstorm subtopics. Your blog post is ready for your audience. The final step now is to PROMOTE!

After spending hours coming up with the perfect pillar post you need to make it viewable and noticeable. Make sure to schedule your post for promotion on your blog’s social media. Pinterest will be your saving grace when it comes to driving traffic to your blog. But, be sure to join proper Facebook groups pertaining to your niche as well.

Promoting your Pillar posts on social media is a crucial step you will need to do inorder to get into the public eye and drive traffic. Eventually, you will want to use your social media to promote your blog post in order to build your email list which is more important (more on this later).

In conclusion...

Pillar posts are a serious necessity as the foundation for your house… I mean blog. Again, Pillar posts are the meat to your Blog. So they are extremely important to your blog with several advantages including:

Don’t forget to structure out your blog’s foundation Make sure you choose your niche Create your categories Come up with topics matching your categories Create your blog post outlines Link your pillar posts Promote your content

Don't Forget to structure out your blog's foundation

1. Make sure you choose your niche

2. Create your categories

3. Come up with topics matching your categories

4. Create your blog post outlines

5. Link your pillar posts

6. Promote your content

Feel free to let me know in the comments down below what you think and don’t forget to share if this article was helpful!

Like it? What are you waiting for, Share it!

Leave a Reply